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Flower Council hit headlines with hay fever-busting bouquets

8. flower council hay fever busting bouquet florist flowers media pr

As we reach the end of spring, the Flower Council are sharing the success of their recent campaign which promoted hay fever busting bouquets. With the Met Office estimating that one in five UK residents are hay fever sufferers, the season can mean three months of sneezing, and can even result in people avoiding flowers altogether. Which is why the Flower Council launched ‘the ultimate list of low-pollen flowers for a hay fever-proof bouquet’, just in time for the highest pollen count recorded for the year so far.

Their aim was to let consumers know that they don't have to avoid buying flowers for themselves or their hay fever-suffering friends as gifts, and instead to head over to their local florist and ask for low-pollen blooms. To showcase these blooms, they partnered with east London florist Grace & Thorn to create photography for the media to use as bouquet inspiration for their readers. They recommend steering clear of hyacinths, chrysanthemums and sunflowers, and instead opting for roses, astrantia, yarrow and snapdragon.

So far their pollen-fighting efforts have been picked up by a range of media including You Magazine, Country Living, Red Magazine and Prima.

They’re also encouraging florists to create their own low-pollen bouquets and promote the campaign in shops, online or on social media channels.


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TOM-BROWN

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