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McQueens workshop puts Colombian flowers in consumer spotlight

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As part of its marketing strategy to boost sales of Colombian grown flowers, Asocolflores, the Association of Colombian Flower Exporters, recently commissioned a floral workshop for journalists and influencers at the world famous McQueens Flower School in London. Organised with the aim to educate and inspire a selection of key media people, the event created a floral buzz both online and on the top floor of McQueens which was decked out with the very best Colombian blooms.

Organised by international consumer PR agency Sopexa in conjunction with Purple Spotted Media, the evening was designed to generate excitement and passion about Colombian grown flowers at consumer level. Through bringing together a roomful of flower newbies - all of whom have some kind of print or online clout – and letting them get creative with some of the world’s most beautiful flowers, the event led to a flurry of digital content all about Colombian produce.

 

 84A6116Press and influencers making their own hand-tieds (Image: KALORY STUDIO)

 

It began with a speech by Caroline Marshall-Foster, a long-term ambassador for Colombian flowers, who explained why she falls in love with Colombia and Colombian flowers time and time again. Not just because of its perfect climate, faultless growing conditions, impressive sustainability improvements and gorgeous flowers but through the ingrained passion its people – particularly the women who work in flowers – have for what they do.

Guests were encouraged to check out all of the spectacular Colombian flowers on display while remembering that each and every one of them has a story; like the  Agapanthus grown on a farm where clubs are held for the elderly and vulnerable or the carnations that give people in under-privileged areas healthy meals every day.

Next, the floor was handed over to Sophie Powell, head tutor at McQueens Flower School, who gave an excellent class in how to make a hand-tied before letting everybody loose to have a go on their own. Each VIP guest left with a gorgeous Colombian flower crown made by McQueens students ahead of the event, along with their own hand-made creations. All of the Colombian flowers were supplied with care by FleuraMetzblooms arrived beautifully protected and Ian McClellan of FleuraMetz's London branch even stuck around to help hand out flowers at the event.

 

IMG 1621Students with Sophie from McQueens Flower School

 

Morgan Nuth, owner and florist at Old Oak Floral Design, has been an official ambassador for Colombian flowers since last year but he’s been passionate about them long before that. He commented, "As an ambassador for Colombian flowers, I was invited to install an exhibit at the world famous McQueens Flower school and I of course jumped at the chance, given I love them both so, so much.

“I was asked to design something that bloggers wouldn’t be able to resist snapping during the event, so I made a selfie frame inspired by the colours of Colombia and a rather impressive (even if I do say so myself) willow arch that could be used to identify varieties while showcasing the beautiful flowers Colombia offers. And just for fun I made some selfie sticks with lips, moustaches and glasses which went down a storm."

 

 84A5452Morgan's willow arch (Image: KALORY STUDIO)

 

“I thoroughly enjoyed the evening, I love teaching and imparting knowledge to people who love flowers as much as I do, especially when people leave with a deeper respect for our skills - it’s not as easy as we make it look! That said, our job is always a little easier when you have such beautiful flowers to work with.”

Scroll down to see more photos from the event.

Top images and first three below: KALORY STUDIO

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IMG 1766Ian McClellan of FleuraMetz who supplied the Colombian flowers with Caroline Marshall-Foster

 

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 Agapanthus from St Patricks who use thier profits to help the elderly

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IMG 1676IMG 1695  Morgan's selfie frame construction

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 The newest vesion of green ball from Colibri 

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IMG 1722Morgan and Donna from Old Oak creating moustache selfie sticks


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