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Crowdfunding for social enterprise working with young offenders to rehome supermarket flowers

Zero waste social enterprise that works with young offenders to donate repurposed flowers to care homes, contact centres and local community places is crowdfunding and looking for donations such as a flower fridge or van.

The Flower Bank is a social enterprise that reduces flower and foliage waste by taking unwanted or past its sell-by-date produce from supermarkets in north London and brings their beauty into the lives of people who can least afford it. With flowers donated by supermarkets such as Aldi, Morrisons, Sainsburys, Tesco’s and other donors, the Flower Bank works with Haringey young offenders to turn them into arrangements for contact centres and services such as dementia units, mental health recovery programmes and affordable retirement homes.

 

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Founder Ursula Stone, who trained in floristry at Capel Manor College, has also worked with young offenders to create a cutting garden in London N15 using donated plants; flowers from these plants are used in their arrangements.

In March 2017 Ursula was given a ‘Do It’ Award from UnLtd, the organisation for Social Entrepreneurs, which enabled her to take the project further. Ursula holds regular gardening clubs with local residents, and together with volunteers she’s created plant beds and gardens at retirement homes. She has plans to repeat this concept for other local sheltered housing including fruit and vegetable plants for residents to eat and cook with.

 

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So far, the Flower Bank has worked out of Ursula’s kitchen, but she’s runing out of space. She’s set up a crowdfunding campaign through Spacehive with the aim to refurbish a dilapidated old florist shop and Chinese takeaway and turn it into a community florist and learning centre. From this new space, Ursula plans to sell funeral designs to the public while continuing to focus on promoting zero waste for the community.

Ursula’s campaign needs to raise £72,00 by December 17th. She's received a pledge of £30,000 from the Mayor of London but she needs more pledges or donations such as a flower fridge or van to reach her target.

Donate to the Flower Bank crowdfunding campaign

 

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Pictured below: Ursula being presented with a certificate from Joanne McCartney and a bouquet from her former floristry tutor Melissa Pauley at Capel Manor's annual awards ceremony, in recognition of the Flower Bank's work.

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TOM-BROWN

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