Local florist celebrates independents on the high street in Visa’s Christmas TV ad christmas tv ad advert festiva shop local independent 1

Visa has launched its debut UK Christmas TV advert, turning the spotlight on real local business owners who are the heroes of Britain’s high streets. The ad features nine real shopkeepers, including Elizabeth Blanck from Fitzroy’s Flowers in Primrose Hill, singing along to Mariah Carey’s All I Want For Christmas Is You and inviting the nation to visit the high street this Christmas.

The campaign will also celebrate 100 independent retailers nationwide with personalised adverts on billboards in prime local locations and geo-targeted ads on social media - spotlighting their businesses in the run-up to Christmas.

Watch and share Visa’s Christmas advert right here.

The ad, created with mega advertising agency Saatchi & Saatchi and directed by Chris Palmer, is switching the focus of the traditional format of a Christmas marketing campaign, from what people are buying or who they are buying for - to where they are buying, encouraging shoppers to support their high streets and local communities this year.

Elizabeth shared her thoughts with us, "My mother and I opened the shop 24 years ago after noticing that there were no florists in the local area. We’re both very creative – I studied art history and my mother was brilliant with flowers and gardening – so we decided to go into business together. 

"Our local community is incredibly tight-knit and almost every shop is independent, with everyone providing a personal service that’s different to anywhere else. We’ve seen our customers grow up together, have children, get married and have experienced everything with them, which is incredibly special.

"It’s great that Visa’s Christmas campaign is celebrating areas like ours and encouraging people to shop locally. Even as an independent shop owner, the campaign has really made me think about where I shop and I’ve really made an effort to shop on the high street.

"It has been such an honour to be involved in Visa’s Christmas campaign and customers have even said to me that they didn’t expect Visa to create a campaign like this, so it’s had a really positive response.” christmas tv ad advert festiva shop local independentElizabeth pictured in her shop, Fitzroy's Flowers 

Research commissioned by Visa shows that four out of five (81%) shoppers would miss the high street if it was no longer there. The campaign builds on Visa’s sponsorship of the Great British High Street Awards 2018, and winners will be announced on 15th November.

Adrian Farina, Senior Vice President of Marketing for Europe at Visa commented: “We know high streets up and down the country are a special place for communities to come together – especially at Christmas time. As payments technology continues to evolve, Visa has an ongoing commitment to high streets and to its merchants and consumers looking to engage in seamless and secure commerce.

“The festive season is critically important for shopkeepers nationwide, many of whom will have prepared months in advance. Through our Christmas campaign, we are celebrating the UK’s independent retailers by presenting a message from the high street directly to the nation. Working with the shopkeepers that feature in our campaign – we are encouraging the nation to visit the high street this Christmas and celebrate the independent retailers that make them special.”

Kate Stanners, Global Chief Creative Officer, Saatchi & Saatchi added: “This Christmas, Visa are throwing their support behind the British high street, and all the wonderful small businesses that create character in our towns. It’s been an amazing project to coordinate creatively - we’ve been so lucky to involve so many different shopkeepers who would usually go under the radar. And you can’t get into the Christmas spirit until you’ve heard Mariah Carey!”

The full above-the-line campaign spans TV with 60” and 30” edits that will air during prime time TV slots, as well as on cinema and online. The campaign will also encompass outdoor and social media.