Interflora World Cup 2019: Australia wins!

The Interflora World Cup 2019 took place this month in Philadelphia, USA, with Laura Leong representing the UK. 23 top florists from around the world faced fierce competition over the course of this three-day event, with results of the grand final announced on Sunday 3rd March.

Bart Hassam from Australia won first place, Natalia Zhizhko from Russia scooped second and Tamás Mezőffy from Hungary came in third place. Britain’s Laura Leong did us proud and created stunning pieces of work for each round reaching a worthy 11th place, just missing the semi-final by half a mark.

One of the most prestigious events in the floral industry, this competition showcases some of the most technically proficient florists in the world who were each judged on their ideas, colour, composition and technique.

“This has been a really wonderful experience and I am very grateful for the opportunity that has been given to me,” said Hassam during his acceptance speech. “I know that it is a rare opportunity [to compete in a World Cup] for anyone from any country, and I am thankful.” Hassam, a resident of Brisbane, Australia, is a professional floral designer and active floristry competitor.

Interflora World Cup is held approximately every four to six years. This is the first time the three-day floral design competition was held in the United States since 1985. The floral designers completed four preliminary design tasks followed by a semi-finals round featuring ten competitors. The five finalists created their final design task live on stage at a gala event with 650 guests.

You can relive moments from this year’s World Cup by watching live stream replay videos from all six design competitions.


5 world cup interflora laura leong florist flowers

Laura Leong represents the UK

In 2018, Laura was crowned the UK’s Interflora Florist of the Year in a tense final in front of a live audience at RHS Hampton Court Palace Flower Show. That title secured her spot to represent this year’s internationally famous Interflora World Cup.

Laura’s flower power stems from a degree in Fine Arts and her keen interest in contemporary design and crafting techniques. She is inspired by the English country garden and her designs incorporate natural textures and the pastel hues of blousy summer blooms, intricately woven together with perfect precision.

Talking about her style, Laura said, “It can be either quite pared down and focused on one flower type, or in contrast quite detailed and sometimes intricate. I try to be true to myself and I try to develop my own ideas and techniques where possible.”

When she is not competing, Laura works as a florist at the Flower Basket in Stourbridge in the West Midlands. She is also a sought-after teacher working with young florists through the World Skills UK programme. In her spare time, the award-winning florist enjoys demonstrating floristry at different events in the UK. Her interests include travel, arts, music and socialising with family and friends.


Top image: FTD World Cup 2019  |  Lower image: Laura Leong Flower Design