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Consumer campaign launched to promote geraniums

A large-scale PR campaign for 2019 has been launched in the UK to highlight the geranium’s long and colourful flowering season, as well as its suitability to transform urban spaces such as balconies and terraces, creating an instant holiday vibe.

J E Communications has been reappointed to manage the trade and consumer campaign which will comprise media press pack, utilising a special edit of imagery from www.pelargoniumforeurope.com, POS templates, plus media and influencer activities commencing in April.

Two installations will take place in London, the first to coincide with both Clerkenwell Design Week and ‘Chelsea Fringe’ in May, the second in June. The campaign will be further supported by a media gifting programme, as well as third party promotions running across multiple online consumer lifestyle titles.

Dr Susanne Lux, campaign coordinator of Pelargonium for Europe, says, “The UK is an important market for geranium breeders and growers, so we are pleased to continue our campaign promoting their sales in Britain alongside nine other participating countries. Our partners JE Communications have devised an exciting programme of activities comprising traditional and modern PR methods to increase consumer awareness, while continuing to aid and enthuse retail trade with materials and collaboration.”


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TOM-BROWN

fleurametz