British Flowers Week kicks off: see the installations

Now in its seventh year, British Flowers Week is kicking off in style with a week-long display by up and coming florists at London’s Garden Museum and here we're sharing a preview of their installations. But that’s not all. 

From 10th - 16th June florists, farms and retailers are joining forces to showcase all that is wonderful about the British flower industry in an initiative founded by New Covent Garden Market back in 2012. Workshops in Edinburgh, pop up shops in Cornwall, exhibitions in Colwyn and open gardens in the Cotswolds, people around the UK are celebrating the very best of British (click here for all the latest). Meanwhile, The Paper Studio has been supporting the cause by offering bunting cards with free posters and tags for just £2.

Cornerstone to the week are the installations and activities taking place at the Garden Museum in London with the support of media partner Gardens Illustrated, where five handpicked florists are exhibiting innovative installations from the 11th- 16th June, using flowers from New Covent Garden Flower Market. Chosen by New Covent Garden Market and the Garden Museum to represent a mixture of established and emerging British floral talent, the five florists have designed to the theme 'Memories' and are showcasing their personal recollections in each installation. 

Proven rise in sales of British flowers
At the event opening Alastair Owen, Head of Communications and Marketing at NCGM, announced statistics recently shared by DEFRA showing sales of British flowers have increased from 12 percent to 14 percent since 2015, which may not sound huge but in fact means an increase of nearly £40 million in annual production value. 


0 British Flowers WeekThe scene in the Garden Museum, London


Meet the florists and see their designs

Ruth Davis, All for Love 
All for Love is a leading London florist dedicated to producing the most beautiful event and wedding flowers. They also specialise in large, horticultural sculptures and public art installations. Founder, Ruth Davis, named the business after her favourite pink rose, which inspires the ethos for everything All for Love do. 

Ruth's installation
Ruth's design takes over a complete archway in the museum and uses the full height and shape of the arch cavity. The sheer scale is epic at around 7m tall but the content uses just one flower - sweet peas. Ruth explained, "As a little girl I would look up at my Grandad's trellis of sweet peas and it always seemed so tall. I want people to crane their necks and look up as far as they can to see the sweet peas growing, and for the sheer size of it to dwarf them as they look. The colours, the delicacy, the scent!"


British FLowers Week A1


Graeme Corbett, Bloom + Burn 
Running his business from a modest floral studio in North London, Graeme Corbett discovered a love for floristry after taking a taster course in floral design. Putting aside his 12-year career in casting for prime time entertainment shows Graeme setup Bloom + Burn in 2016 and has never looked back. He has now delivered bouquets and installed floral designs for a number of celebrity clients and does wedding work across the UK.

Graeme's installation
Graeme's design is based on the lyrics of a song by a favourite artist, 'Although I don't think about it much, you sometimes cross my mind. But I leave you in yesterday, one more time.' He explains, "Some of my worst memories and experiences have been the ones that have had the biggest impact on my life. With my installation I wanted to show that something fun and beautiful can come out of even the darkest times." The structure of Graeme's design is made from a collection of Dutch flower buckets - painted pink - referring to his reliance on the flower market all year round.


British FLowers Week B1

British FLowers Week B2


Rowan Lewis, Rowan Blossom
After leaving her career in fashion back in 2014, Rowan traded blouses for blooms founding Rowan Blossom that same year. Based in Notting Hill, she specialises in wild and seasonal flowers with a client list including Elle, Bloom & Wild and Matthew Williamson. 

Rowan's installation
Growing up in the Cotswolds, Rowan's design brings together several childhood memories; garden roses spilling over honey coloured stone, catching grasshoppers in the meadow, dreamy picnic lunches nestled beneath the orchard and sewing seeds in the cutting border. To create her idyllic garden scene in the museum's orangery, Rowan sourced flowers and plants from New Covent Garden Market as well as Kate's Cutting Patch in Gloucestershire. 


British FLowers Week R1

British FLowers Week R2 


Carly Rogers, Carly Rogers Flowers 
Combining a passion for contemporary art, fashion and beautiful floristry, Carly Rogers Flowers has earned a reputation for going beyond traditional flower arrangement. From large-scale themed events, to weddings and enormous one-off installations for prestigious venues, Carly and her team have a staggering list of clients including Michael Kors, Virgin and Dolce & Gabbana. Having featured in British Flowers Week 2017, the Camberwell based artist is back to champion British blooms once again.

Carly's installation
Carly created a wiggling garden border through the centre of the museum space. She commented, "The gardens that I create aren't permanent so I'm able to be quite free and create a fantasy space. I'm constantly inspired and fascinated by the plants that I use. They are all hand picked and each plant is unique. I find imperfection beautiful and often more moving than perfection, so I like to show a garden in a realistic almost vulnerable transient state."


British FLowers Week C1

British FLowers Week C2


Terri Chandler & Katie Smyth, Worm
Hailing from the coast of southern Ireland, Katie and Terri are relative newcomers to floristry starting their journey just three years ago in 2016. With Worm starting as a “book and bunch” delivery service in East London, they now design flowers for all sorts of occasions, print and conceptual projects. The two have made a big impact on the floristry scene in London, bringing a stylised and beautifully creative twist to everything they produce.

Terri & Katie's installation
When the pair discovered they had the same childhood memory - of using flowers to make altars to Mary in May in their home towns in Ireland - they were inspired to recreate this alter to nature and British flowers. They explained, "At the bottom of our gardens we'd push aside hanging washing and gather arms of blossom and grasses and May flowers to furnish our fantasy 'home altars' with all sorts of garden treasure. Now we find ourselves creating an altar in the Garden Museum, a former church also dedicated to Mary, as part of our celebration of British flowers. Our home altar is a moulded rock, adorned with flowers and grasses and crowned with a domestic Georgian tumbler resting on Irish linen. The washing has become spirit flags, hand-stained by our collaborator, photographer and artist Kristin Perers."


Photo: Graham Lacdao 

Terri and for site