Social media has become an integral cog for any business marketing strategy, allowing brands to reach a large and varied audience at minimal cost, whilst delivering measurable results. Considering just how greatly social media has expanded our horizons, the use of social media is no longer a ‘want’ but an essential need. This report from analyses results from social media surveys and shares advice on how to better your social media strategy.

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Yme Pasma (COO Royal FloraHolland) and Matthijs Mesken (Director VGB) launched a new efficient flower bucket Fc588 at the Royal FloraHolland trade fair in Aalsmeer this month. This flower bucket ensures better loading, and is expected to realise annual cost savings for the chain of 10 to 15 million euros, while ensuring reduced CO2 emissions.

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A recent report in the New York Times offers a detailed look at predictions and fears felt by those working at different ends of the flower chain ahead of Britain's official exit from the EU. Speaking to bosses at Royal FloraHolland and providing perspective from Kenya as well as from wholesalers and florists in London, it highlights the impact of Brexit on international trade.

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Zero waste social enterprise that works with young offenders to donate repurposed flowers to care homes, contact centres and local community places is crowdfunding and looking for donations such as a flower fridge or van.

The Flower Bank is a social enterprise that reduces flower and foliage waste by taking unwanted or past its sell-by-date produce from supermarkets in north London and brings their beauty into the lives of people who can least afford it. With flowers donated by supermarkets such as Aldi, Morrisons, Sainsburys, Tesco’s and other donors, the Flower Bank works with Haringey young offenders to turn them into arrangements for contact centres and services such as dementia units, mental health recovery programmes and affordable retirement homes.

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