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Relay ruling to learn from

Relay ruling to learn from

  Although it’s a long old story (legalese tends to be like that) I read with interest that the Advertising Standards Authority have upheld complaints against both eFlorist and Prestige with regard to flowers not matching the picture on the sites.

Spikes and Succulents in London Boutique

Spikes and Succulents in London Boutique

It’s succulent season! Following The Flower Council’s announcement that the cactus will be August’s plant of the month, London’s first boutique cactus and succulent plant shop has opened in Dalston.

Flower Prices to Drop after July

Flower Prices to Drop after July

Dutch flower auction Royal FloraHolland has announced that we can finally expect a cut in flower prices after the harsh weather overseas caused flower prices to rise almost 30 per cent higher than last year.

Busty Blossoms to Promote Recycling

Busty Blossoms to Promote Recycling

You might not have thought of getting your old undies out in store, but across the country members of the Woman’s Institute have stripped off their bras and turned them into cheeky eye-catching hanging floral decorations to encourage recycling.

Health and Safety Concerns for Florists

Health and Safety Concerns for Florists

Florists have expressed concerns regarding training, and education at floristry college in a recent health and safety survey. Whether you’re working in a retail store or a workshop there’s plenty of hidden dangers associated with working in a florist. Working with sharp to…


Business Briefing


Editor’s Blog

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This Just In

Relay ruling to learn from

Relay ruling to learn from

  Although it’s a long old story (legalese tends to be like that) I read with interest that the Advertising Standards Authority have upheld complaints against both eFlorist and Prestige with regard to flowers not matching the picture on the sites. Read more

Spikes and Succulents in London Boutique

Spikes and Succulents in London Boutique

It’s succulent season! Following The Flower Council’s announcement that the cactus will be August’s plant of the month, London’s first boutique cactus and succulent plant shop has opened in Dalston. Read more

Flower Prices to Drop after July

Flower Prices to Drop after July

Dutch flower auction Royal FloraHolland has announced that we can finally expect a cut in flower prices after the harsh weather overseas caused flower prices to rise almost 30 per cent higher than last year. Read more

Busty Blossoms to Promote Recycling

Busty Blossoms to Promote Recycling

You might not have thought of getting your old undies out in store, but across the country members of the Woman’s Institute have stripped off their bras and turned them into cheeky eye-catching hanging floral decorations to encourage recycling. Read more




Business Briefing

How to buy like a chain store: cut flower costs like bulk buyers do

How to buy like a chain store: cut flower costs like bulk buyers do

  If you ever spend over £500 on stock, you could be taking advantage of a clever trick to save hundreds on delivery costs, a trick 22 florists have already discovered works wonders on the bank account. Read more

Florist photography: why it's so important & top tips

Florist photography: why it’s so important & top tips

Read our selection of photography tips provided by a florist-come-photographer, guaranteed to boost your website rankings and slick up your social media. Ed’s note: we first published this article over a year ago but due to popular demand we’re re-posting and wil… Read more


Editor’s Blog

Relay ruling to learn from

Relay ruling to learn from

  Although it’s a long old story (legalese tends to be like that) I read with interest that the Advertising Standards Authority have upheld complaints against both eFlorist and Prestige with regard to flowers not matching the picture on the sites. Read more

Words that sell

Words that sell

 My team and family will tell you that if I can find 10 words where 3 could do I’ll do it. Not just because I waffle but because I love words. So should any self-respecting florist. Because selling, over the phone or on a website, is about creating a picture in the cu… Read more

Sixty Second Interviews

60 seconds with Sophie Lee, geo-fleur

60 seconds with Sophie Lee, geo-fleur

Sophie Lee is the founder of geo-fleur. Her unique business specialises in bespoke botanical beauty and totally on-trend geometric homeware that will keep any urban home gorgeously green. She’s recently launched a plant subscription service, in which subscribers receive a … Read more

60 Seconds with Rob Van Helden, Rob van Helden Floral Design

60 Seconds with Rob Van Helden, Rob van Helden Floral Design

A Dutchman in London, Rob Van Helden has gone from running a flower stall on Fulham Road to heading one of the world’s largest events florists, Rob Van Helden Floral Design, some thirty years later. He’s been chosen by New Covent Garden Flower Market as day five’s featured… Read more

Sixty Second Interviews