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Never known to hold back — be it good or bad — read on for industry views from Caroline Marshall — Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion UK retail flower industry.

Editors Blog


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This Just In

British Flowers Week photo winners announced

British Flowers Week photo winners announced

  Having called for flower lovers across the UK to submit photo images of their British Flowers Week (1925 June) the Instagram feed was constantly lit up with entries for the competition. Read more

Nature Calling for National Plants at Work Week

Nature Calling for National Plants at Work Week

  The nature of today’s work culture means we are always connected and working on the go. Hot-desking is the new ‘office’ and you never know where you will find a space to work. Read more

Royal FloraHolland and FloraXchange create single digital platform

Royal FloraHolland and FloraXchange create single digital platform

Digitalizing the floriculture sector will get a serious boost now that Royal FloraHolland – who operate a system called FloraMondo — and FloraXchange have joined forces. Read more

Create your own flower food sachet

Create your own flower food sachet

  Imagine your business card on every bouquet of flowers you sell. Imagine your business logo at the fingertips of you customers. That’s exactly what the Chrysal Customised Sachet is all about. Because with a low minimum order volume of just 2,000 sachets, whether it’… Read more

Aspidistra elatior wins Office Plant of the Year title

Aspidistra elatior wins Office Plant of the Year title

  This year the plant winning the crowning glory of the Favourite Office Plant of the Year is an old, old favourite coming back in vogue, the Aspidistra elatior. Read more

New Covent Garden Market is holding a Trade Open Day

New Covent Garden Market is holding a Trade Open Day

 Look round the biggest flower market in the UK on Wednesday 28 June, when New Covent Garden Market is holding a Trade Open Day at its new Flower Market, for trade and businesses only. Read more

British Flowers Week Day #3 designs: bold botanics from Urban Flower Company

British Flowers Week Day #3 designs: bold botanics from Urban Flower Company

Each year, florists representing the crème de la crème of the floristry industry are chosen to take part in a special photoshoot for British Flowers Week, showcasing truly spectacular best-in-class designs. Today is Day #3 and so new designs by Matthew Richardson at U… Read more

British Flowers Week Day #2 designs: wild romance from Jennifer Pinder

British Flowers Week Day #2 designs: wild romance from Jennifer Pinder

Each year, florists representing the crème de la crème of the floristry industry are chosen to take part in a special photoshoot for British Flowers Week, showcasing truly spectacular best-in-class designs. On Day #2 new designs by Jennifer Pinder were revealed! … Read more




Business Briefing

Try these simple tricks when answering the phone to increase florist profits

Try these simple tricks when answering the phone to increase florist profits

For so many florists answering the phone is the first interaction you’ll have with a large chunk of customers; it’s an unusual industry where telephone sales are still extremely common as customers need to talk through bespoke orders and explain delivery details. So why th… Read more

Creative and innovative floristry: the answer to online competition

Creative and innovative floristry: the answer to online competition

As Internet sales continue to rise across Europe, Royal FloraHolland, the biggest Auction house in the Netherlands, offers some timely advice for florists. Read more


Editor’s Blog

Why we need another revolution

Why we need another revolution

  I remember when the Flower Council produced their first Green Gallery online magazine. Lord what an uproar on Facebook! ‘Had they lost their minds’ people metaphorically shouted! ‘This isn’t floristry’ wrote Mrs Angry of Dagenham. ‘Why aren’t they supporting the flor… Read more

Does Chelsea need an overhaul?

Does Chelsea need an overhaul?

  I confess I walked into Chelsea 2017 with a degree of nerves. It had already been widely publicised that the displays were going to be smaller … or non-existent due to falling sponsorship but I was more interested in what the floristry side be like. Read more

Sixty Second Interviews

60 Seconds with award-winning florist & tutor Amanda Randell

60 Seconds with award-winning florist & tutor Amanda Randell

Meet Amanda Randell, the creative floral force behind Amanda Randell Floral Design. Amanda is a British Master Florist, RHS Chelsea Gold medalist, tutor at the renowned Academy of Floral Art and now a member of the Good Florist Guide. Read more

60 seconds with Chanel de Kock, Flower Council of Holland

60 seconds with Chanel de Kock, Flower Council of Holland

Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings h… Read more