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Royal FloraHolland report highest ever Valentine’s turnover

Royal FloraHolland report highest ever Valentine’s turnover

In the last full week before Valentine’s Day, Royal FloraHolland’s turnover was € 142 million; the highest turnover ever recorded in the history of the famous flower auction.

Florists stampede for a Valentine’s success with fewer transactions but higher value sales!

Florists stampede for a Valentine’s success with fewer transactions but higher value sales!

Exactly one week on and many of you will have cast Valentine’s to a distant memory with Mother’s Day and weddings now firmly on the horizon, but now the dust has had time to settle we’re gathering stats and feedback which is showing an interesting shift toward fewer purcha…

Competition launched to find starring florists for British Flowers Week photoshoot

Competition launched to find starring florists for British Flowers Week photoshoot

Catapult your floral career to  British Flowers Week fame by winning a spot as one of the five starring florists for 2017. For the first time New Covent Garden Market, who are behind the annual celebration, have launched a competition to find five florists to fea…

Sign-up for 72 pages of new products for spring/ summer

Sign-up for 72 pages of new products for spring/ summer

Just five and a bit weeks until Mother’s Day and we’re thinking about spring… yes spring, sunshine, wedding season, proms, time to take off the hoodie, lose the bullet-proof boots and leave the shop door open all day!

Save money with new Loyalty Programme from Heemskerk Flowers

Save money with new Loyalty Programme from Heemskerk Flowers

Heemskerk Flowers is pleased to introduce FlowerPoints, their new loyalty program. FlowerPoints is very simple, you don’t need to sign up, you will simply begin earning FlowerPoints with each order you make. One FlowerPoint will be awarded for each euro spent. As Heemskerk…


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This Just In

Royal FloraHolland report highest ever Valentine’s turnover

Royal FloraHolland report highest ever Valentine’s turnover

In the last full week before Valentine’s Day, Royal FloraHolland’s turnover was € 142 million; the highest turnover ever recorded in the history of the famous flower auction. Read more

Florists stampede for a Valentine’s success with fewer transactions but higher value sales!

Florists stampede for a Valentine’s success with fewer transactions but higher value sales!

Exactly one week on and many of you will have cast Valentine’s to a distant memory with Mother’s Day and weddings now firmly on the horizon, but now the dust has had time to settle we’re gathering stats and feedback which is showing an interesting shift toward fewer purcha… Read more

Competition launched to find starring florists for British Flowers Week photoshoot

Competition launched to find starring florists for British Flowers Week photoshoot

Catapult your floral career to  British Flowers Week fame by winning a spot as one of the five starring florists for 2017. For the first time New Covent Garden Market, who are behind the annual celebration, have launched a competition to find five florists to fea… Read more

Sign-up for 72 pages of new products for spring/ summer

Sign-up for 72 pages of new products for spring/ summer

Just five and a bit weeks until Mother’s Day and we’re thinking about spring… yes spring, sunshine, wedding season, proms, time to take off the hoodie, lose the bullet-proof boots and leave the shop door open all day! Read more

Save money with new Loyalty Programme from Heemskerk Flowers

Save money with new Loyalty Programme from Heemskerk Flowers

Heemskerk Flowers is pleased to introduce FlowerPoints, their new loyalty program. FlowerPoints is very simple, you don’t need to sign up, you will simply begin earning FlowerPoints with each order you make. One FlowerPoint will be awarded for each euro spent. As Heemskerk… Read more

Apprenticeships could be crucial to florist businesses

Apprenticeships could be crucial to florist businesses

As new apprenticeship funding comes into effect in April, more and more students are choosing on-the-job learning in apprenticeships instead of university says a report released by the House of Commons Library. It found over 500,000 apprenticeships started in 2015, jumping… Read more

65 photos to surprise your creative side

65 photos to surprise your creative side

When you’re selling a gorgeous arrangement in the shop, or making a fabulous window display, what are you thinking? The duo behind this huge floral exhibit at Christmasworld reckon it should be all about your individuality and creativity. That’s what Rudi Tuinman and … Read more

Hyped headlines publicise Valentine PR nightmares for flower companies

Hyped headlines publicise Valentine PR nightmares for flower companies

  Once again peak periods have proven a PR nightmare for a range of online flower-sellers since social media has allowed unhappy customers to air their complaints on a very public stage. Read more




Business Briefing

Social Media taking too much time … bring in an expert!

Social Media taking too much time … bring in an expert!

Everyone says you need to do more social media, but when?! By the time you’ve done the orders, buying, conditioning, accounts and maybe made yourself a sandwich there’s precious little time to then spend hours on Facebook. Read more

New study reveals ways for flower-sellers to target young buyers

New study reveals ways for flower-sellers to target young buyers

A new report has been released by the Floral Marketing Research Fund (FMRF), which explores innovative marketing strategies and tactics for floral businesses to target the Millennial generation, that is age 1530 year olds. Read more


Editor’s Blog

Rise above it

Rise above it

The slightly disparaging comments by The Times on Sunday when referring to the fact that HMRC used bouquets of flowers to apologise did rankle; after all what’s wrong with sending flowers! Nothing but it made for a good story. Thing is I know full well that in the next few… Read more

GFG … endless possibilities – no hidden agenda

GFG … endless possibilities – no hidden agenda

  Am I disappointed that we don’t have more GFG’ers. Of course. Given as a magazine we deal with the industry on a daily basis I know there are some stunning shops out there who totally deserve to carry the logo but unless people apply I can’t do much about it. Read more

Sixty Second Interviews

60 seconds with Chanel de Kock, Flower Council of Holland

60 seconds with Chanel de Kock, Flower Council of Holland

Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings h… Read more

60 seconds with Sian Wild, The Flower Lounge

60 seconds with Sian Wild, The Flower Lounge

Meet Sian Wild, multiple wedding award winner and member of esteemed Chapel Designers collective. Sian grew up in a horticultural family and now puts her green fingers to good use running her seven year old business, The Flower Lounge. Read more