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DIY flowers, workshops & online tutorials: How can florists use the ‘experience economy’ to their advantage?

DIY flowers, workshops & online tutorials: How can florists use the ‘experience economy’ to their advantage?

Consumers could have reached ‘peak stuff’ and instead of spending money on products, are opting to spend on experiences such as home-cooked dinners and other memorable activities. The strong performance of retailers over the festive period is due to this growing trend, acc…

Valentine’s ideas to cut costs but retain value

Valentine’s ideas to cut costs but retain value

  With the year’s first peak looming it’s about time we talked about Valentine’s. Which red rose will you stock, what unique designs will set you apart, what will save you from completely losing your mind after the two-hundredth two-dozen hand-tied?

5 ways to rose-tint your in-store experience for Valentine's

5 ways to rose-tint your in-store experience for Valentine’s

Every rose from Alexandra Farms has a story. Much more than just a bridal bloom, they could transform Valentine’s 2017. Online shopping in the UK is up 25% from last year, but billions are still being spent in real life bricks and mortar shops all over the country. W…

Why not all Heemskerks are the same!

Why not all Heemskerks are the same!

Look up the surname Heemskerk in the Dutch phone book and you’ll find dozens of them. But there’s only one Heemskerk Flowers; the original and the best according to their 100’s of customers around the UK … some of whom have been buying from the company for years.

Retailers are failing to inspire customers in stores, says retail expert

Retailers are failing to inspire customers in stores, says retail expert

The slump many retailers experienced in footfall during the opening weekend of the New Year is due to a failure to create an inspirational customer experience and a poor allocation of staff resources, according to a leading retail expert at Aston University.


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This Just In

DIY flowers, workshops & online tutorials: How can florists use the ‘experience economy’ to their advantage?

DIY flowers, workshops & online tutorials: How can florists use the ‘experience economy’ to their advantage?

Consumers could have reached ‘peak stuff’ and instead of spending money on products, are opting to spend on experiences such as home-cooked dinners and other memorable activities. The strong performance of retailers over the festive period is due to this growing trend, acc… Read more

Valentine’s ideas to cut costs but retain value

Valentine’s ideas to cut costs but retain value

  With the year’s first peak looming it’s about time we talked about Valentine’s. Which red rose will you stock, what unique designs will set you apart, what will save you from completely losing your mind after the two-hundredth two-dozen hand-tied? Read more

5 ways to rose-tint your in-store experience for Valentine's

5 ways to rose-tint your in-store experience for Valentine’s

Every rose from Alexandra Farms has a story. Much more than just a bridal bloom, they could transform Valentine’s 2017. Online shopping in the UK is up 25% from last year, but billions are still being spent in real life bricks and mortar shops all over the country. W… Read more

Why not all Heemskerks are the same!

Why not all Heemskerks are the same!

Look up the surname Heemskerk in the Dutch phone book and you’ll find dozens of them. But there’s only one Heemskerk Flowers; the original and the best according to their 100’s of customers around the UK … some of whom have been buying from the company for years. Read more

Retailers are failing to inspire customers in stores, says retail expert

Retailers are failing to inspire customers in stores, says retail expert

The slump many retailers experienced in footfall during the opening weekend of the New Year is due to a failure to create an inspirational customer experience and a poor allocation of staff resources, according to a leading retail expert at Aston University. Read more

A backstage pass to Kylie's rose-tinted afterparty

A backstage pass to Kylie’s rose-tinted afterparty

It seems that at a big celeb shindig, Meijer Roses are the bloom of choice. They’ve decorated funfair merry-go-rounds at Vogue Amsterdam’s Fashion Night Out, they’ve been seen at high fashion label launches, and at Chelsea last year they were commissioned for the Queen by … Read more

The only trend forecast you’ll need for 2017

The only trend forecast you’ll need for 2017

Following in-depth research, we take a look at the four trends officially forecasted for the flower industry for 2017, translated into workable ideas for florists. Read more

Sales soared for Bloom & Wild with a winning website

Sales soared for Bloom & Wild with a winning website

Online UK flower company Bloom & Wild are relative newcomers to the flower sector but have grown by a whopping twenty times in the last two years. Launched in 2013, much of their success is undoubtedly down to the look and user-experience of their website, which recent… Read more




Business Briefing

Top three ways to expand your florist business online

Top three ways to expand your florist business online

Rob Straathof, CEO of Liberis, got in touch to offer up his advice on how you can expand your florist business from your computer. Liberis say they provide simple, straightforward funding to small businesses across the UK. Backed by the British Business Bank… Read more

How to buy like a chain store: cut flower costs like bulk buyers do

How to buy like a chain store: cut flower costs like bulk buyers do

  If you ever spend over £500 on stock, you could be taking advantage of a clever trick to save hundreds on delivery costs, a trick 22 florists have already discovered works wonders on the bank account. Read more


Editor’s Blog

What price relay #1

What price relay #1

  Now before I say anything please, please don’t take this as a personal criticism. I know there are some florists who make relay work for them but they tend to be bigger shops with better buying power and who have carefully structured their business so that discounted… Read more

What price Relay #2

What price Relay #2

In my opinion the price of relay doesn’t just end with the costs of belonging or the money a member might lose, it’s the image these companies present to the consumer that hurts all good florists as well. Read more

Sixty Second Interviews

60 seconds with Chanel de Kock, Flower Council of Holland

60 seconds with Chanel de Kock, Flower Council of Holland

Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings h… Read more

60 seconds with Sian Wild, The Flower Lounge

60 seconds with Sian Wild, The Flower Lounge

Meet Sian Wild, multiple wedding award winner and member of esteemed Chapel Designers collective. Sian grew up in a horticultural family and now puts her green fingers to good use running her seven year old business, The Flower Lounge. Read more