Never known to hold back — be it good or bad — read on for industry views from Caroline Marshall — Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion UK retail flower industry.
Imagine your business card on every bouquet of flowers you sell. Imagine your business logo at the fingertips of you customers. That’s exactly what the Chrysal Customised Sachet is all about.
Because with a low minimum order volume of just 2,000 sachets, whether it’… Read more
Each year, florists representing the crème de la crème of the floristry industry are chosen to take part in a special photoshoot for British Flowers Week, showcasing truly spectacular best-in-class designs. Today is Day #3 and so new designs by Matthew Richardson at U… Read more
Each year, florists representing the crème de la crème of the floristry industry are chosen to take part in a special photoshoot for British Flowers Week, showcasing truly spectacular best-in-class designs. On Day #2 new designs by Jennifer Pinder were revealed! … Read more
For so many florists answering the phone is the first interaction you’ll have with a large chunk of customers; it’s an unusual industry where telephone sales are still extremely common as customers need to talk through bespoke orders and explain delivery details. So why th… Read more
I remember when the Flower Council produced their first Green Gallery online magazine. Lord what an uproar on Facebook! ‘Had they lost their minds’ people metaphorically shouted! ‘This isn’t floristry’ wrote Mrs Angry of Dagenham. ‘Why aren’t they supporting the flor… Read more
I confess I walked into Chelsea 2017 with a degree of nerves. It had already been widely publicised that the displays were going to be smaller … or non-existent due to falling sponsorship but I was more interested in what the floristry side be like.
Meet Amanda Randell, the creative floral force behind Amanda Randell Floral Design. Amanda is a British Master Florist, RHS Chelsea Gold medalist, tutor at the renowned Academy of Floral Art and now a member of the Good Florist Guide.
Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings h… Read more
The website for the number one trade magazine for the flower and plant industry, The Florist magazine.