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New supplier options in the South! Hundred-year-old wholesaler shifts quality service online

New supplier options in the South! Hundred-year-old wholesaler shifts quality service online

“It’s time for E Pollards to evolve and explore other avenues,” explains Steve Pollard who’s just announced his company’s mega move, embarking on a whole new style of selling to keep up with the changing times.

Forecasts are promising so far: good luck for Mother's Day!

Forecasts are promising so far: good luck for Mother’s Day!

Wishing you all loads of good luck for the weekend, here’s to making every mum really happy this Mother’s Day. Brits are set to treat mums to the tune of £79 million this weekend, according to credit card spending figures from Halifax. Spending on Mother’s Day itself i…

10 top tips to seamless event floristry from Academy of Floral Art

10 top tips to seamless event floristry from Academy of Floral Art

We know just how much anxiety there is around the topic of large-scale event floristry: how much should I charge, how can I limit my exposure to risk, where should I focus the budget, what insurance cover do I need, how should I start designing and planning for such a vast…

A secret for keeping mum a customer long after Mother’s Day

A secret for keeping mum a customer long after Mother’s Day

We know you’ll be manically busy, likely surviving on three hours’ sleep and buckets of coffee but this little trick from our friends at Corsage Creations is one you might want to remember come M-Day ’17, since it’s so important to nurture those new customers for the futur…

27 striking arrangements in glass for Mother’s Day inspiration

27 striking arrangements in glass for Mother’s Day inspiration

For the simplest most satisfying Mother’s Day yet, you need to nag your wholesaler now! That’s because if you want any of this absolutely stunning, artisan quality hand-blown DutZ glassware, to offer special design lines and to display your hand-tieds, then you’d bett…


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This Just In

New supplier options in the South! Hundred-year-old wholesaler shifts quality service online

New supplier options in the South! Hundred-year-old wholesaler shifts quality service online

“It’s time for E Pollards to evolve and explore other avenues,” explains Steve Pollard who’s just announced his company’s mega move, embarking on a whole new style of selling to keep up with the changing times. Read more

Forecasts are promising so far: good luck for Mother's Day!

Forecasts are promising so far: good luck for Mother’s Day!

Wishing you all loads of good luck for the weekend, here’s to making every mum really happy this Mother’s Day. Brits are set to treat mums to the tune of £79 million this weekend, according to credit card spending figures from Halifax. Spending on Mother’s Day itself i… Read more

10 top tips to seamless event floristry from Academy of Floral Art

10 top tips to seamless event floristry from Academy of Floral Art

We know just how much anxiety there is around the topic of large-scale event floristry: how much should I charge, how can I limit my exposure to risk, where should I focus the budget, what insurance cover do I need, how should I start designing and planning for such a vast… Read more

A secret for keeping mum a customer long after Mother’s Day

A secret for keeping mum a customer long after Mother’s Day

We know you’ll be manically busy, likely surviving on three hours’ sleep and buckets of coffee but this little trick from our friends at Corsage Creations is one you might want to remember come M-Day ’17, since it’s so important to nurture those new customers for the futur… Read more

27 striking arrangements in glass for Mother’s Day inspiration

27 striking arrangements in glass for Mother’s Day inspiration

For the simplest most satisfying Mother’s Day yet, you need to nag your wholesaler now! That’s because if you want any of this absolutely stunning, artisan quality hand-blown DutZ glassware, to offer special design lines and to display your hand-tieds, then you’d bett… Read more

Mother's Day: your marketing masterplan

Mother’s Day: your marketing masterplan

Masses of red roses now feels like a distant memory, you’ve had a few days of relative peace (well other than the mountain of funeral work that seems to have happened) and hopefully the finger cuts have healed. You’re now totally ready for the final haul before Mother… Read more

60 Seconds with award-winning florist & tutor Amanda Randell

60 Seconds with award-winning florist & tutor Amanda Randell

Meet Amanda Randell, the creative floral force behind Amanda Randell Floral Design. Amanda is a British Master Florist, RHS Chelsea Gold medalist, tutor at the renowned Academy of Floral Art and now a member of the Good Florist Guide. Read more

 3 florist tech tips for helping customer relationships bloom

3 florist tech tips for helping customer relationships bloom

As technology continues to evolve at what feels like light-speed we’re always on the lookout for hints and tips from experts to help local, independent florists navigate the minefield. Here Hetal Patel, Marketing Director at First Data, tells us three ways that she reckons… Read more




Business Briefing

10 top tips to seamless event floristry from Academy of Floral Art

10 top tips to seamless event floristry from Academy of Floral Art

We know just how much anxiety there is around the topic of large-scale event floristry: how much should I charge, how can I limit my exposure to risk, where should I focus the budget, what insurance cover do I need, how should I start designing and planning for such a vast… Read more

Mother's Day: your marketing masterplan

Mother’s Day: your marketing masterplan

Masses of red roses now feels like a distant memory, you’ve had a few days of relative peace (well other than the mountain of funeral work that seems to have happened) and hopefully the finger cuts have healed. You’re now totally ready for the final haul before Mother… Read more


Editor’s Blog

Rise above it

Rise above it

The slightly disparaging comments by The Times on Sunday when referring to the fact that HMRC used bouquets of flowers to apologise did rankle; after all what’s wrong with sending flowers! Nothing but it made for a good story. Thing is I know full well that in the next few… Read more

GFG … endless possibilities – no hidden agenda

GFG … endless possibilities – no hidden agenda

  Am I disappointed that we don’t have more GFG’ers. Of course. Given as a magazine we deal with the industry on a daily basis I know there are some stunning shops out there who totally deserve to carry the logo but unless people apply I can’t do much about it. Read more

Sixty Second Interviews

60 Seconds with award-winning florist & tutor Amanda Randell

60 Seconds with award-winning florist & tutor Amanda Randell

Meet Amanda Randell, the creative floral force behind Amanda Randell Floral Design. Amanda is a British Master Florist, RHS Chelsea Gold medalist, tutor at the renowned Academy of Floral Art and now a member of the Good Florist Guide. Read more

60 seconds with Chanel de Kock, Flower Council of Holland

60 seconds with Chanel de Kock, Flower Council of Holland

Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings h… Read more