365 days of flowers magazine revamped
The updated 365 days of flowers magazine is out and in addition to the new design now features even more fabulous content based on feedback from florists and market trends.
Themed on Scent the new magazine is packed full of new sections. International florists, innovations and useful practical tips for florists have become part of the magazine formula. The FlowerFriends section reflects the vision of international florists on the latest flower trends and the FlowerNotes section contains relevant flower news.
Dutch florist Bertine van de Meent (Huis van Bloemen) and influencer Lisanne van de Klift provide contemporary interpretations for popular flower gifting occasions. Relevant information and knowledge are shared by InfoFlowers and the Dutch florist organisation (VBW), among others.
“The innovation of all 365 days of flowers activities is an ongoing process that never stops. We will continue to develop the magazine and the associated events such as the Smell-the-spring days and Neighbours' Day (in the Netherlands, Germany and Belgium) together with florists," says Marion Klaver on behalf of the promotional committee. "We also want to use knowledge from international florist organisations and share it with interested readers
"Due to organisational changes within the Royal FloraHolland Product Committees, Calla lilies and exotic product groups will also be part of the promotional campaign this year," continues Marion. "This means a significant change to the 365 days of flowers proposition from seasonal flowers to flowers of the season. The seasonal character remains very important in the campaign. However, products that are supplied all year round are given a more prominent place in the campaign."
About 365 days of flowers
The promotional campaign is made possible by the cut flower growers affiliated with Royal FloraHolland. They help florists to take advantage of seasonal sales opportunities.
