The Florist Magazine has been the eyes, ears and voice for the flower industry since 1949.

Produced by a team with years of industry experience, The Florist Magazine aims to inspire and inform with a mix of in-depth business features, fabulous design ideas and all the latest industry news. ​

The UK's leading trade magazine for florists started life in 1949 as Florist & Landscape Gardener back when Constance Spry was doing flowers for the Queen and floral foam was simply a figment of Mr Smithers' imagination.

Later, and through our monthly print editions, you may have known us as The Florist Trade Magazine, then Florist & Wholesale Buyer, or even just Florist Magazine (we answer to all!) until we slicked back to The Florist (but still very much here for our growers and wholesalers!), producing three new-look issues in 2013 and a special Jubilee edition in 2017. ​

Since then we've been focussing on our digital platform, theflorist.co.uk, where you'll find the same great Florist Magazine content alongside up-to-date industry news, making it a one-stop reference tool for anyone serious about the business of floristry.

In 2024, and 75 years since our first edition appeared, we are still considered the leading magazine for the flower industry in the UK, known around the globe as an authoritative voice and frequently called upon for expert advice and opinion.

Considered one of the most popular and well connected communicators in the industry, Caroline Marshall-Foster has followed – albeit in a slightly wiggly way – her landscape gardener grandfather and her Constance Spry trained mother to become one of the best known and respected faces of the global floricultural industry.

She won’t pull her punches if something is wrong, but she totally understands the challenges facing the whole sector.  She's fascinated and enthused by new talent and developments - she describes herself as a Curator of the extraordinary … collector of the exceptional - has no equal when it comes to networking, connecting and getting people enthused and loves the industry as much now as she did when she started.

Oh yes and she instinctively cuts her broccoli stems at an angle – it’s the florist in her!!  

With the best coverage in the industry, we make our routes to market available to carefully selected partners as well. 

With over 45k followers on our social media channels, 6k signed up readers to our newsletters and strong website traffic, we are one of the most cost-effective ways to reach the UK floricultural market. 

Prices start from as little as £450 for a news story, banner ad, inclusion in our newsletter and social shares or we can tailor-make a plan to create your dream campaign be it branded newsletters, copywriting, or event planning.  Call us on 020 8237 1108 to see how we can help.