First Cheshire florist gains SWA accreditation

Jacqui Owen, a leading wedding and event florist based in Nantwich, is thrilled to announce that they have been awarded the first accreditation by the Sustainable Wedding Alliance (SWA), becoming the first wedding expert in Cheshire to receive this honour.

This prestigious recognition signifies the company's commitment to environmentally responsible practices throughout their floral design and production processes.

The Sustainable Wedding Alliance is a respected organisation dedicated to promoting sustainability within the wedding industry. Their accreditation programme recognises businesses that demonstrate a strong commitment to ethical sourcing, minimising waste, and reducing their environmental impact.

“We are incredibly proud that Jacqui O has achieved the Sustainable Wedding Alliance Accreditation,” says Michelle Miles, Founder of the SWA. “Their dedication to sustainable practices throughout their entire operation is truly inspiring.

By prioritising sustainable techniques and British grown flowers, Jacqui is setting a wonderful example for other businesses in the industry and empowering couples to plan weddings that are both beautiful and environmentally conscious.”

"I have always been conscious of my impact on the earth. Growing up on a farm in the Shropshire countryside kept me grounded and helped me appreciate the beauty around me," says Jacqui, Founder of Jacqui O.  "It's lovely to be recognised for my sustainability journey so far but it’s all our blooming responsibility to play our part.”

At Jacqui O, the mission is to create the world’s most breathtaking wedding and event florals, bringing natural beauty to clients while maintaining a luxury feel. The company connects people and the environment through planet-friendly designs, building relationships with an authentic, knowledgeable, and caring approach. Balancing people, profit, and planet, sustainability is at the heart of Jacqui O’s business operations and is based on

• Prioritising seasonal, ethically sourced flowers whenever possible.
• Building strong relationships with growers who implement sustainable farming practices.
• Employing sustainable practices and techniques in our designs, using creativity to find alternative planet friendly alternatives
• Utilising eco-friendly and recyclable materials in their floral designs and packaging.
• Minimising waste through composting and responsible disposal methods.
• Continuously seeking new ways to reduce their environmental footprint.

In addition, Jacqui is committed to:

• Inspiring couples to embrace sustainable wedding practices.
• Educating clients about the environmental impact of wedding florals.
• Advocating for positive change within the floral industry.
• Giving a little love to causes close to her heart.