Freddies Flowers - £4m in the bank and raring to go

Is Freddies Flowers an annoying digital disruptor or flower awareness guru. 

That will probably depend on there you sit in the supply chain and how you view this sort of operation. 

However, as our Editor discovered when she interviewed him last month, as far as Freddie is concerned he is not competing with independent florists - as the son of a florist he totally respects them and what they do - isn't phased by the other big names in the market place as reckons his offering is unique and loves flowers even more these days ... especailly when they come with a back story.

Caroline Marshall-Foster met the Freddies Flowers founder shortly after he'd raised £4.8 million on his flower bond to find out more.  Click here to read the whole story.