Freddie's Flowers launches UK's first Flower Bond
With predicted yields of 5% cash, 7.5% in flower boxes, or a combination of the two, Freddie’s Flowers, the subscription-based flower delivery company, today announces the launch of its Flower Bond.
Offering both current members and the general public the opportunity to invest in the business as it embarks on its next stage of growth fans of Freddie’s Flowers can choose to invest in one of three ways:
● Flower Box Bond – on which a 7.5% p.a. gross return is payable net in flower boxes annually;
● Cash Bond – on which a 5% p.a. gross return is payable net in cash bi-annually; or
● A combination of Flower Box Bonds and Cash Bonds.
The funds raised will be used in four ways: 1) aim to more than double its business in the next few years through growth in the UK and internationally; 2) give more to members, such as complementary products, an online shop and events and workshops; 3) create more jobs and opportunities; and 4) further enhance the Company’s sustainability credentials. Freddie’s Flowers is seeking to raise at least £2 million through the Flower Bond but hopes to significantly exceed this target.
Since Freddie’s Flowers started in 2014, the Company has been growing fast, increasing monthly sales from £255,000 four years ago to approximately £3.3 million today. The company is making almost 40,000 deliveries per week and in the 12 months to 31 August 2020 the Company experienced its best year ever which saw active members increasing to over 100,000 and sales grow 60% to £26.4 million, which is fivefold over the past three years.
Applications for the four-year fixed term Flower Bond are open from today and close at 1pm on 17 November 2020. Those investors wishing to invest more than £25,000 will receive exclusive membership to the Freddie’s Flowers Rose Club. They will be entitled to a range of rewards and benefits which include the Freddie’s Flowers exclusive flower concierge service, complimentary flower boxes for friends, and flowers on the bondholder’s birthday.
More information on the Flower Bond featuring comment from Freddie's first investors, can be found using the following link: www.freddiesflowers.com/flowerbond
Freddie Garland, Founder and Head of Design, said: “We are very excited about the launch of our Flower Bond and this next chapter in the Freddie’s Flowers’ story. We have come a long way since 2014 when I was packing flowers from a gazebo in my parents’ back garden. Our success is down to our wonderful members, and the brilliant team around me.
Today we’re delivering more than twice as many flowers as we were only a year ago, with almost 40,000 deliveries a week to our customers. We’ve not raised any external capital to-date and The Flower Bond is a chance for people who believe in the Company to invest in our future growth. We want to continue to grow, offering more to our members whilst also creating more jobs and championing sustainability.”
