Institute of Flowers celebrates first year
The Institute of Flowers (IOF) marked its first anniversary of connection and change for Ireland’s Floristry Industry with a sold-out celebration and training event at Killeen Castle, and brought together florists, suppliers, educators, and industry leaders from across Ireland.
Founded in 2024, the IOF has quickly established itself as the professional body representing Ireland’s florists, dedicated to driving standards, fostering collaboration, and creating sustainable pathways for future growth within the floral sector.
The anniversary event brought together some of Ireland’s most respected voices in floristry. Lamber de Bie and Karen Massey led inspiring live demonstrations focused on commercial Christmas design, while Johnny Tanner (Tanner’s Foliage Farm & Arbour Blooms) and Yvonne Miland (Miland’s Garden Centre) shared personal business insights drawn from decades in the trade. Lyn from Noodle Horse Media energised attendees with practical social media and AI marketing strategies, empowering florists to show up authentically online.
In partnership with Positive2Work Skillnet, the IOF has delivered multiple training programmes since its launch, providing subsidised professional development in sustainability, digitalisation, and business leadership. This collaboration is opening new doors for florists seeking accessible, accredited training, helping to future-proof the industry and elevate floristry as a recognised profession.
In partnership with Positive2Work Skillnet, the IOF has delivered multiple training programmes since its launch, providing subsidised professional development in sustainability, digitalisation, and business leadership. This collaboration is opening new doors for florists seeking accessible, accredited training, helping to future-proof the industry and elevate floristry as a recognised profession.
Speaking about the event, Fionnuala McAuley, (inset above with co-founder Sinead Kieran) said; “The IOF has grown from a simple idea — to create a space where Irish florists could connect, learn, and be recognised. A year on, we’ve built a national network that’s not only supporting florists but shaping the future of the trade in Ireland.”
The Institute is now entering an exciting second year, expanding its training calendar, membership network, and corporate partnerships, with international collaborations in the works through Florint, the European Florist Association.
Membership for 2026 is open to professional florists, students, and suppliers.
For more information, visit www.instituteofflowers.com
