Poinsettia in the news

Over the last few weeks Stars for Europe has celebrated the range of Poinsettia festive colours alongside plant quality and design ideas.

The Stars for Europe trade and consumer media campaign celebrated the variety of festive Poinsettia colours, with an additional focus on the quality and durability of the seasonal houseplant. For a third year running, the campaign has been managed by J E Communications.

Positioned as the ideal festive gift, harnessing the continuing trend for houseplants, alongside its versatility and suitability for any interior style, the 12-week campaign included collaborations with trade media, highlighting the new-for-2019 downloadable Stars for Europe POS materials - as well useful advice and ideas by multiple RHS Chelsea medal winner Ian Drummond.

The consumer campaign which led up to National Poinsettia Day on 12 December, was supported by extensive third-party promotions across key lifestyle media, highlighting the poinsettia as the go-to Christmas plant, suitable for all ages and interior styles. Award-winning garden designer, Claudia de Yong supported the media campaign by providing creative inspiration and care tips to enjoy the poinsettia at its best.