Superplant joins OZ Planten

In one of several mergers announced since Covid-19. Aalsmeer-based Superplant B.V., a trading team specialised in indoor and garden plants, has merged with OZ Planten, a current member of Dutch Flower Group.

For over a decade, Superplant has been fully focused on supplying wholesalers in various countries around Europe with plants procured either via the daily auctions or directly from leading growers.

Superplant owner-director Frank Notenboom (pictured above centre next to Marco van Veen) envisions the merger giving rise to great opportunities: “OZ Planten’s network, logistics and state-of-the-art web environment will provide our team of specialists with all kinds of possibilities for serving our wholesale customers better than ever before. As a team within the team, we’ll really strengthen each other.”

OZ Planten Managing Director Henk-Willem Spaargaren (top right) is delighted about the merger and also sees many possibilities opening up, as the integration of the Superplant team further strengthens their position within the wholesale segment: “Aspects such as our logistics, marketing and digitalisation mean OZ Planten will be able to provide Superplant customers with a lot of added value. I am in no doubt that this will also strengthen customers’ positions, bringing additional opportunities for growth.”

Superplant is a well-known name in the wholesale trade, especially in France, Italy and Scandinavia, for supplying indoor and garden plants and the name and company management remain unchanged.,
For more information, see: www.superplant.nl

OZ Planten is one of the Netherlands’ larger plant export traders. The company is specialised in supplying indoor and garden plants to wholesalers, garden centres, hardware stores and floral retailers around Europe.
For more information, see: www.ozplanten.nl.