Alexandra Farms gains Florverde Certification
Alexandra Farms is proud to announce they have been re-certified for the Florverde Sustainable Flowers’ social and environmental standard practice certification for 2024-2025.
Achieved as a result of consistent care and consideration of processes affecting farm operations and the production of garden roses and diversified stems, while their San Ignacio farm has consistently earned this certification, it is a significant success for their El Jardin location, which has now earned the certification for the second year in a row.
Over three days, Florverde’s external certification partner Naturacet thoroughly audited both farms considering three general principles. First, sustainability must be proven through production processes and environmental considerations. Second, employees must be afforded a safe environment in which to work. Finally, guaranteed benefits must be provided to all employees, with at least the minimum governmental requirements.
Alexandra Farms has developed numerous programs designed to meet Florverde’s requirements by consciously and responsibly optimizing processes for minimal environmental impact. With sustainability at the forefront, programs have been created to manage and minimize chemical use on the farms, protect employees against chemical exposure, and preserve natural resources within the production chain.
Programs were implemented to preserve a natural and biodiverse environment on the farms, maintain the balance between productive and native crops, and eliminate process waste with multiple sustainable measures aiming to reduce carbon emissions.
Alexandra Farms has also created a safe, supportive and healthy environment for employees by developing integration spaces, providing necessary safety equipment for physical work on-site, offering opportunities to maintain a healthy work-life balance, and creating awareness programs to protect mental and physical health.
However, as founder Joey Azout says; “We can only achieve highly regarded certifications such as this one from Florverde through meticulously organized programs. We continuously strive to apply ethical, sustainable and responsible business practices to our work that positively impact our environment and employees. Our efforts guarantee the continued delivery of ethically harvested, high-quality products to customers around the world.”
ABOUT ALEXANDRA FARMS
Alexandra Farms, located in the Andes mountains of Colombia, is a family-owned boutique grower of fresh-cut garden roses. Since 2005, they have been dedicated to producing blooms with the best appearance and performance possible while keeping up with demand and trends. Their collections include more than 60 unique and popular garden rose varieties and other flowers with special shapes, colours and fragrances. Alexandra Farms is committed to social and environmental best practices, and are certified by Florverde Sustainable Flowers, One Carbon World, and the Business Alliance for Secure Commerce. Their long-lasting, award-winning flowers are available year-round through wholesalers worldwide. To see the full range and some fabulous inspiration visit their website here.
ABOUT FLORVERDE
Based in Colombia and working with growers in both Colombia and Ecuador, Florverde® Sustainable Flowers builds on 27 years of experience in developing, promoting and implementing responsible codes of conduct, standards, and sustainable agricultural practices. Today, Florverde® Sustainable Flowers is an independent social and environmental standard for the flower sector that is backed by a strong team of agronomists, social workers and other professionals. To find out why Florverde is considered on the top three kitemarks of sustainability click here.
