Anniversary Awards for Good Florist Guide launched
Florists from across the UK and Ireland will start learning on January 25th if they have been invited to be members of Good Florist Guide.
It’s all part of the Anniversary celebrations for the brand which was launched in 1999 as the only peer accredited and checked mark of quality for florist businesses.
Now in its 25th year, it's launching a special celebration for florists, but not just any florist!
Because these will be florists who have been personally selected by founder Caroline Marshall – Foster with support from GFG Council members Emily Elvin, Karen Massey, Karen Lindsay, Morgan Douglas Nuth, Stephanie Harris, Jake Nicholson-Lailey and John Elstgeest of Flower Circus who is assuming responsibility for Good Florist Guide over the coming months.
Commenting on the move Caroline said, “I and the team know there are many wonderful florists out there who deserve the accolade of being in the Good Florist Guide but who may either think they are not good enough or haven’t yet got round to it. So, we thought it would be a fun way of celebrating our milestone year and my handing the project over if we turned it around and invited them to join!”
The first 25 will be announced and invited on Saturday 25th January and be highlighted through a series of promotional activities. Thereafter on the 25th of every month another 25 will be invited, again benefiting from the promotion the GFG platforms provide for their members.
And if they accept the invitation, it won’t end there. Because being part of GFG is so much more than just a certificate. Not just a way of showing customers you truly are at the top of your game but a unique business support system and way of connecting with like-minded business owners so that you can ask and get sensible answers to any question – be it best suppliers or how to deal with staff issues.
Oh yes and have exclusive access to the fabulous Zoom Rooms, probably the best in the industry, and of course free to use PR and Marketing material that can generate interest and sales.
Watch their social media channels to see the announcements but if being part of GFG interests you and you can’t wait to join email GFG at
Don't know if you should join ... here's the top 25 reasons why!!
1: Showing your customers you are in the top 10% of the UK and Ireland’s florist industry ... it’s a powerful message in an increasingly competitive market.
2: Business support, best-practice advice & ideas from other hardworking florists, just like you.
3: The only peer accredited kite mark of quality in the florist industry ... it shows you are respected.
4: Connecting with inspirational, likeminded florists who will always have your back and know exactly what you’re facing.
5: Your own personalised listing on the Good Florist Guide website.
6: Fun, informative and inspiring members Zoom Rooms each month.
7: Seasonal library of Social Media marketing assets.
8: Being one step ahead with relevant industry intel.
9: Joining a group with over 2300 years of floristry experience that is willingly shared each and every week.
10: Priority access & discounted tickets to our inspirational events.
11: Membership of our fabulous, supportive private Facebook group.
12: Discounts on products & services.
13: Promotion on our social media channels.
14: Commercial ideas and inspirational design.
15: A recognisable brand – the logo instantly shows you are one of the best and comes with a whole kit of branded assets.
16: A way to grow your sales through thick and thin.
17: Being part of a family that truly cares!
18: Exclusive access to opportunities and competitions.
19: Social media calendar to help you create relevant content.
20: Industry professionals speaking each quarter.
21: Practical ideas for sustainable design.
22: Monthly newsletter with industry intel and tips from our experts.
23: Your designs featured on our social media.
24: Unlimited iterations of your content on our website.
25: Possibly the best reason of all … having a great laugh together! In fact, we reckon you’d be hard pushed to find a more welcoming group of fantastic florists anywhere else.
