Belgravia goes ‘Into the Wild’ with LFT

Belgravia in Bloom is partnering with conservation charity London Wildlife Trust to celebrate this year’s ‘Into the Wild’ themed festival.

From 22-29 May, the neighbourhood will become home to some of the world’s most beautiful and eclectic species - from pandas and peacocks, to monkeys, tigers and snakes - all recreated as colourful, vibrant floral installations.

In support of the London Wildlife Trust’s mission to boost biodiversity and inspire Londoners to connect with nature, Belgravia in Bloom will encourage visitors to celebrate and learn more about all creatures great and small through a series of unmissable pop ups, events and experiences.

The London Wildlife Trust is working closely with Belgravia in Bloom to ensure the floral installations are created using even more biodiversity-boosting plants and flowers this year. Visitors can stop by London Wildlife Trust’s hedgehog van in Eccleston Yards where festivalgoers can make their own ‘seed bombs’ to support biodiversity in their own gardens. They will also have the opportunity to show their support to the charity by donating via QR codes throughout the neighbourhood.

Matthew Frith, Director of Research and Policy at Wildlife Trust and guest judge on this year’s installation competition panel says: “At London Wildlife Trust we’re committed to inspiring people to engage with and stand up for nature, which is why we’re thrilled to further our long term partnership with Grosvenor by collaborating on this year’s Belgravia in Bloom. From the flowers used to create the magnificent floral installations, to the eclectic diversity of animals they represent, this year’s wilderness theme encourages visitors to celebrate the wonder of nature and the work to protect the places where it lives.”

From Neill Strain’s show-stopping family of peacocks on Motcomb Street, to Moyses Stevens’ playful floral jeep and Judith Blacklock’s tunnel of exotic orchids, some of the world’s most creative florists will transport visitors into the wilderness with awe-inspiring installations. Neighbourhood brands will be joining in the floral fun, from Peggy Porschen’s underwater utopia, to Biscuiteers’ beautiful bark owl and The Hari’s mischievous orangutan, whilst some will choose to bring to life the ‘kings’ and ‘queens’ of their habitats to pay homage to King Charles III’s coronation.

Throughout the festival, Belgravia’s leading florists and delightful shops and restaurants will also come together to create and host a series of unmissable floral themed events, offers and experiences, including ‘Into the Wild’ themed floral products, menus and cocktails throughout the area.

See some of the concepts here ... visit to see them in real life!!

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