
BFA industry winners announced for 2025
Fleurex wasn’t just the place for florists, students, suppliers and friends to connect but the Gala evening a chance to reveal the winners of the Industry Awards.
Presented by Morgan Douglas Nuth and Interim Chairman John Davidson, the winners were cheered and applauded as they took to the stage to collect their trophies.
UK FLORIST OF THE YEAR
Sponsored by OASIS® Floral Products (UK)
This competition – which looked for both senior and newcomer champions - was the culmination of a round country series of heats with the top scorers taking part in the final at Fleurex. For Abby the challenges keep on coming as she has automatically secured her place in the 2026 finals to compete to represent the UK at Eurofleurs in Spain in 2027.
UK Florist of the Year - Abby McGuire
UK Florist of the Year: Newcomer - Victoria Upton
TRAINING AND EDUCATION AWARDS
These awards shine a light on those who are continuing their education to the highest levels of Level 4 and 5 and covering both the theory and practical elements of their exams.
Level 4 Higher Diploma in Floristry
Hannah Friel: Highest theory exam marks
Victoria Veasey: Highest practical exam marks
Level 5 Master Diploma in Professional Floristry
Katherine Weekes: Highest theory and Highest Practical exam marks
INDUSTRY AWARDS 2025
Judged by a distinguished panel and – other than the Student of the Year Award which was by panel only – included a public vote element in the scores, these are the people and companies who took the top prizes in 2025
Floristry Student of the Year - Megan Deakin – The Floristry School
Floristry Tutor of the Year - Jane Benefield – Morton Morrell College
Floristry Training Provider of the Year - Moreton Morrell College
Grower of the Year - Irish Green Guys
Sustainability Advocate - Flowervision – Lancashire
Flower Supplier of the Year - Hoek Flowers - not pictured
Sundries Supplier of the Year - OASIS® Floral Products
Floristry Service Provider of the Year - Strelitzia Software
Local Flower Wholesaler of the Year - Westflor
Wedding And Event Florist of the Year - Rebecca Ellis, Lily’s Flowers – Lightwater
Retail Florist of the Year - Karen Lindsay, Flowers by Karen – Kilmarnock