eFlora ... easy and successful websites
Did your website sales grow by 89.7% this Valentine’s? Was your Average Order Value up by 8%+? Did you manage to crank 106% increase in sales? If yes, take a bow. If not, then maybe it’s time to revisit your online presence because those are the year-on-year growth figures that eflora websites have achieved.
And if you haven't heard of eflora don't worry. It's the brand new website service from flower giant Interflora, which hasn’t just transformed web sales for its current users but, with a special offer for readers of The Florist, just got a whole lot more reasonable as well for new customers. And what's more you could be up and running before Mother's Day and no you don’t have to be an Interflora member to use it.
It’s all to do with the changes going on at Interflora (you’ll be reading about more of them over the coming months) and the way they’re using their incredible flower industry knowledge to create opportunities for every florist.
But although eflora may be part of the Interflora family you don’t have to be a member to use it and you don’t have to be a tech whiz either. As long as you have a laptop, working knowledge of uploading pictures (like you do on social media) and a keyboard you can personalise your website exactly as you want it and make it 100% YOURS.
You see the team at eflora know a website has got to be SEO friendly to get the best results and, via their new owners Teleflora, they now have a tried and tested backend functionality that is already working for over 8,000 florists. However, the team also know that business savvy florists want, and expect, flexibility to make their websites personal and a reflection of their businesses: not just a cookie cutter site full of the same pictures.
In fact, that’s why Gareth Davies, who recently bought two shops in Oxfordshire, was about to dump the sites he inherited with the purchase. “My wife and I had been looking to start our own business for some time and had come across a great opportunity to acquire two florist shops in the Oxford area. As part of our due diligence, I looked into their online presence and was pretty underwhelmed with the website to say the least. Having agreed to purchase the business I contacted the team at Interflora, having found out that they hosted the site, with the sole objective of facilitating a move away as fast as possible, however, I was encouraged to hear that the launch of the new ‘eflora’ site was imminent and agreed to see if we could make this work for us.
I have to say that it was a great decision, not that the transition was easy, our site serves 2 shops when the platform is really designed to support standalone shops, but working with Jodi, Angelika and the team made the process relatively painless. I could not have asked for better service or support from them, finding solutions to problems and workarounds when needed”
And not only did the eflora team make it work but the new site generated over 100 orders for Christmas. As Gareth said; “not too shabby considering we only took over on December 1st and a great result from a standing start."
What's more, having spoken with Jodi Clark the enthusiastic eflora Digital Marketing Manager, it’s clear the offering isn’t just about the website, it’s about the whole business support package that comes with the service and designed to help florists use their site as a business development tool.
“Cost per order based on what we can make a website generate in terms of order numbers, we are probably the best value and provide the best level of support in the market. Being part of Teleflora, a global company that has spent the last 15 years perfecting website marketing gives us a real edge when it comes to tech and consumer preferences and response rates. Add in our one-on-one support systems that enable us to offer practical help and advice and you really do have the best of both worlds. Unique websites that generate serious order numbers.”
eflora is available to all florists throughout the UK. For readers of The Florist there’s a special introductory offer of free set up (normally £150) and if you contact them today you could have a brand new website operational and working for Mother’s Day. For more information click here
