Final 100 Faces of Floristry Announced
As part of the inaugral National Florist Day, the nominations for the first ever Face of Floristry Awards came in their hundreds … in fact 533 of them! There then began the painstaking task of removing multiple entries, cross referencing all websites and social media pages and correcting email addresses.
Once HQ were happy, the details went to a first stage discussion with the Ambassadors and full Good Florist Guide Council and then the final list of 242 nominees was assessed and judged by Stephanie Harris, owner of The Rose Garden Florists in Great Dunmow, Essex, Karen Lindsay of Karen’s of Kilmarnock and Morgan-Douglas Nuth who now runs MDN Floral | Business | Consultancy after 30 years of owning retail florist shops.
And then the challenge really started. To whittle down 242 people to 100 Faces of Floristry. Not only a task that required the Panel to check out everyone’s social channels but most importantly see how the reason for the nomination stacked up.
Because the Faces of Floristry isn’t a popularity contest … we weren’t looking to see who could attract the biggest number of votes but, based on a 75-word nomination that would prompt the panel to investigate further, put together 100 People from across our industry who could represent our industry for the next 11 months.
And it was a tough job for the Panel. Not only did it take far longer than planned but caused more than a few lumps in the throat as they read about the challenges people had faced, the way some florists had helped their community and the sheer gutted determination to succeed despite everything.
In fact, as Stephanie told us: “I always knew people working in this industry were tough, caring and determined but this project really showed me just how much. It was, at times, a humbling experience.” A view shared by her fellow panellists, as Karen and Morgan explained when we caught up with them just prior to the weeklong series of announcements.
“Not only were you having to choose from a big pool but by looking at everyone’s social media you got to see how hard they were working to make their businesses successful.” said Morgan. For Karen it was a unique chance to ‘meet’ florists and suppliers she had not come across. “It may have taken a lot of time but was worth it as I got to see so many new people and I’ll be honest pick up some new ideas myself along the way.”
And the winners? Well, they were announced in a series of Live presentations by Caroline Marshall-Foster throughout the week of National Florist Day. Using the now famous pot (he’s been called Derek) she randomly picked out 20 names each night and announced them not knowing who she would be talking about. In some cases that caused giggles, in others it reduced her to tears but with more than 45,000 viewers over the week it was a true celebration of some fabulous people who now can display their limited edition certificates and feel proud.
The full list of winners is below ... the 2025 Faces of Floristry 2025 will open for nominations on 1st March 2025. If you know someone special that you think should be on the list start thinking about it now …. 75 words could make all the difference to them.
The 100 Faces of Floristry 2024
Agata Gabryszak, Fountain Flowers, Peebles Florist
Alison Bradley, Floral Fundamentals Journalist and presenter
Alison Penno, Flower Scene (Launceston) Ltd, Florist
Allan Raby, East Durham College, Tutor
Amy McMichael, Flowers by Karen, Kilmarnock, Florist
Angela Turner, Florist, demonstrator, tutor,
Ann Bedwell, Bedwells of Ipswich, Florist
Anne Marie Grant, Cafre College, Tutor
Archie Smart, J Van Vliet Stoke, Wholesaler
Arjan Teeuwan, Teeuwan Flowers, Wholesaler
Brett Fitzpatrick, Flowervision Southampton, Wholesaler
Charlie Metcalfe, Rose Garden Flowers, Kings Lynn, Florist
Charlotte Davies, Hilary’s Floral Design, Abergavenny, Florist
Christopher Smith, Flowers by Chris, Atherstone, Florist
Claire Cowling, Thrive Floristry, Bury St Edmunds, Florist
Claire Foster, FloraLife, Supplier
Clara Agnew, Clara Agnew Flowers, Armagh, Northern Ireland, Florist
Darren Westwood, Flowervision Birmingham Driver
David Bland, Bon Bloemen, Wholesaler
Debbie Western, Debbie Western Flowers, London, Florist
Denise Murphy, Helensburgh Flowers, Helensburgh, Scotland, Florist
Devinnia Holloway, Fiesta Flowers, Birmingham, Florist
Ellen Crucefix, Full of Grace, Borehamwood, Hertfordshire, Florist
Emily Elvin, Persephone Violet, Malmesbury, Wiltshire, Florist
Emma Clarke, Signature Flowers, Middle Claydon, Florist
Emma Mooney, Flowerscene, Aberdeen, Florist
Emma Taylor, Emma the Florist, Baildon, Yorkshire, Florist
Fionnuala McAuley, Van der Plas Ireland Wholesaler
Grant McGowan, The Paper Studio, Supplier
Hazel Mercer, Four Seasons, Poulton Florist
Heidi Varley, Pinks Flower Farm, Cotherstone, Grower
Helen Chambers, Evolve Flowers, Wholesaler
Helen Williams, Flowers on the Cobbles, Sandbach, Cheshire, Supplier
Hollie Weeks, Blue & Boheme, Lechlade, Gloucestershire, Supplier
Ian McClellan, FleuraMetz UK Ltd, Wholesaler
Jamie Gildea The Little Petal Florists, Banbridge, Ireland Florist
Jane Benefield, Moreton Morrell College, Tutor
Janette O’Rourke & Deirdre O’Sullivan, Kay’s Flower School, Education
Jennifer Mchale Gallery Flowers, Whitchurch Florist
Jenny Murphy, Flowers by Moira, Dunshaughlin, Co Meath, Ireland Florist
Jess & Katie Featherstone, Featherstone English Flower Co., Nether Wallop Grower Florist
Jill Winton, Plantology, Sheffield, Florist
Joanne Preece, Jolies Fleurs, Thornbury, South Gloucestershire Florist
John Beveridge, Beveridges Flower Shop, Consett Flower shop and Nursery
John Davidson Tom Brown Wholesale, London, Wholesaler
John Paul Deehan, John Paul Florist, Londonderry, Florist
Joseph Massie, Joseph Massie Flowers Florist, demonstrator, tutor,
Julia Archer, Sweet William Florist, Headcorn, Florist
Karen Kelly, The Flower Pot, Renfrew Scotland, Florist
Karen Massey, Fleurtatious, Dublin, Florist
Karen Rogers, Coco Blooms Floral Design, Livingstone, Scotland, Florist
Karen Woolven, Karen Woolven Flowers, London, Florist
Kathleen McClorey, Rambling Rose, Newry, Ireland Florist
Katrina Skybak Doyle, Cloud Hill Flowers, Little Baddow, Essex, Florist
Kelly O'Sullivan The Flowersmith Studio Glanmire, Cork, Ireland Grower Florist
Kirsty Lawson, Pinks Florist, Irthlingborough, Florist
Laura Evison, Regent House of Flowers, Wrexham, Florist
Laura Leong, Worldskills, Tutor and Education
Laura Roberts, Flowers & Gifts by Laura Jane, Florist
Linda Cottee, Linda Cottee Flowers Ltd, London Events Florist
Lynda Owen, Judge and author
May Brown, Tom Brown Wholesale Florists Ltd, London, Wholesaler
Megan Ingram, The Alexandra Florist, Belfast, Florist
Melanie Harvey, Flowers by Karen, Guiseley, Leeds, Florist
Merel van den Burg, Florismart Direct, Wholesaler
Michael & Caroline Howley, Floralbox Packaging, Supplier
Michelle Johnson, Floral Glory UK, Walsall, West Midlands Florist
Monet Martin, Monet’s Floristry, Aldershot, Florist
Myra Williamson, Williamsons - My Florist, Livingstone, Scotland, Florist
Natalie Straney, Natalie Straney, Tutor
Neil Whittaker & Anthony Williams, Design Element Flowers, Irlam, Manchester, Florist
Nick Hudson, Flowervision Bristol, Wholesaler
Nicola Armstrong, The Bloom Room, Millom Cumbria, Florist
Nicola Evans, Beau-k, Eastbourne Florist
Nikki Tibbles, Wild at Heart, London Florist
Paul & Linda Hardaker, Norwegian Wood Florist, Liverpool Florist
Penny Hamilton, Penelope Flowers, Belfast Florist
Peter H Smith, Peter H Smith Wholesaler
Rachel Cooper, The Botanic Business Hub, Florist & Virtual Assistant
Rebecca Nicholas Flowertime @ The Big Pink Tree, Hayle, Cornwall, Florist
Rebekah Pugh, Go Tell the Bees Florist, Faringdon, Oxfordshire, Florist
Rose Lloyd, Wild at Dawn Flowers Grower Florist
Sarah Hills-Ingyon, Tutor and Judge
Sarah McCraig, Olive Owl Flowers, Orrell, Wigan, Florist
Sarah Williams, Errismore Flowers, Wellingborough, Florist
Selina Kerley Tied, Swanage Florist
Shane Connolly, Shane Connolly and Company, London, Florist
Shelley Keefe, Elder Floral Design, Maidenhead, Florist
Sian Wild, The Flower Lounge, Didsbury, Florist
Steph Gillespie OASIS® Floral Products, Supplier
Sue Kyle, Plantwise Florist, Canvey Island, Florist
Sue Poole, Tutor
Terry Jack, The Rose Garden Florist, Great Dunmow Driver
Therese Quinn, Designs by Therese, Cookstown, Co Tyrone, Florist
Tina Parkes, British Academy of Floral Art, Tutor
Tracey Benton, Tutor
Vicky Laffey, Wedding Florist Mentor, Newcastle Upon Tyne Florist and Mentor
Viv Bradford, Mrs Bee's Flower Company, Mentor, Educator and Florist
Wendy Andrade, Wendy Andrade Designs, London, Florist
Wendy Rea, Direct 2 Florist, Bolton, Business Development Manager
