Helen Chambers Wins Sustainable Influencer title

Evolve Flowers' founder, Helen Chambers, has been honoured with the prestigious SWA Sustainable Influencer Award, recognizing her exceptional contributions to sustainable floristry and environmental advocacy.

A trailblazer in the floral industry, Helen has dedicated her career to reducing waste, promoting locally sourced blooms, and inspiring florists to adopt eco-friendly practices. Through Evolve Flowers, she has championed innovative solutions such as reusable packaging, dry moss shipping in #Reuseabox boxes to cut carbon emissions, and collaborations with sustainability-focusing on B.CORP suppliers such as #Reuseabox and Naked Sprout.

Helen's influence extends beyond her business, with her workshops, talks, and mentoring services helping florists and floral designers transition towards greener practices. Her advocacy has also led to changes in national floristry standards, including influencing the RHS to incorporate British-grown flower labelling in competitions.

“I am incredibly honoured to receive the SWA Sustainable Influencer Award. Sustainability is at the heart of everything we do at Evolve Flowers, and I hope this recognition will inspire more florists to embrace environmentally responsible practices,” said Helen Chambers, adding” This award encourages me to keep going, and to continue inspiring British flower focused florists and arrangers to make a difference however small – it all added up”

Michelle Miles, Founder & CEO of the Sustainable Wedding Alliance (pictured below with Helen) said “we’re delighted that the public voted Helen from Evolve Flowers as the Sustainable Influencer of the Year. Helen’s dedication to sustainability is truly inspiring, and the win serves as an example to others in the industry. Helen has, for many years been inspiring and championing others, so it’s wonderful to see her achievements recognised by the wider industry. We are lucky to have disrupters like Helen in the wedding industry, and proud to have her as a member of the Sustainable Wedding Alliance.”

This award further cements Helen’s reputation as a leader in sustainable floristry and reinforces Evolve Flowers’ mission to create a greener future for the floral industry. Last year Helen was Awarded one of the treasured 100 faces of floristry certificates in the first National Florist Day and is a proud member of the Good Florists Guide.