Pantone announces 2020 Colour of the Year
Designed to instil calm, confidence, and connection, Pantone have announced their 2020 colour as 19-4052 Classic Blue.
A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking Classic Blue highlights, according to the people at Pantone, our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
Imprinted in our psyches as a restful colour, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquillity to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, Classic Blue re-centres our thoughts and as a reflective blue tone, fosters resilience.
As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colours that are honest and offer the promise of protection. Non-aggressive and easily relatable, Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favourite is comfortably embraced.
About Pantone Colour of the Year
For over 20 years, Pantone’s Colour of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
The Pantone Colour of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s colour experts comb the world looking for new colour influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even upcoming sporting events that capture worldwide attention.
About the Pantone Colour Institute™
The Pantone Colour Institute is the business unit within Pantone that highlights the top seasonal runway colours, selects the Pantone Colour of the Year, forecasts global colour trends, and advises companies on colour for product and brand visual identity. Through seasonal trend forecasts, colour psychology, and colour consulting, the Pantone Colour Institute partners with global brands to effectively leverage the power, psychology, and emotion of colour in their design strategy.
