UNICORN™ wins Breeder Excellence Award at WFFSA

Danziger is proud to introduce UNICORN™, a revolutionary new variety that has just been awarded the prestigious 2025 Breeder Excellence Award at the WFFSA Floral Distribution Conference in Miami this week.  

A highly respected award that recognises breeding innovations that bring exceptional value to the whole floral supply chain, Unicorn™ is much more than a beautiful flower — it’s a true innovation designed to deliver value to the whole floricultural chain, from growers to designers and the end consumer. Developed to meet the practical needs of commercial production, Unicorn™ offers fast and efficient growing, reliable performance, and impressive productivity.

At the same time, Unicorn™ unlocks endless creative possibilities for designers, with its extra-long stems (90-150 cm) unique texture, and bold green colour that breaks every floral convention.

“Winning the Breeder Excellence Award for Unicorn™ is a recognition of innovation that serves the entire chain — from grower to florist to final customer,” says Ori Danziger, Deputy CEO of Danziger. “We are proud to create a product that inspires everyone to think differently, to design boldly, and to truly step outside the box — just like real unicorns do. With Unicorn™, growers themselves become unicorns — bringing innovation to market and leading the way toward a more creative, inspiring future for the whole industry.”

For growers it’s an inspiring crop.  Just like the legendary unicorn represents rarity, creativity, and uniqueness, being a Unicorn grower means being at the forefront of innovation — bringing the next big thing to the floral market. Unicorn™ empowers forward-thinking growers to stand out by offering a product that is both commercially smart and creatively inspiring.  For floral designers, Unicorn™ opens new creative horizons — giving them the freedom to build larger, bolder, and more unexpected designs that create instant wow effect.

Unicorn™ has already captured attention across the floral industry, impressing not only the WFFSA judges but also designers and florists who had the opportunity to work with it. This variety offers growers the rare combination of efficient production, reliable performance, and high market appeal 

For more information, visit the Danziger website