DFG announce trading results and awards

The 2025 FloraHolland Trade Fair saw the Dutch Flower Group announce their trading forecasts and winners in the Dutch Flower Awards.

Jan van Dam, CEO of DFG, shared an update on recent developments and key milestones achieved by Dutch Flower Group over the past year.  In his speech, Jan van Dam said a turnover of €2.3 billion is expected in 2025, in line with last year, and emphasised the importance of collaboration across the supply chain: “The strength of our sector lies in partnership. Only by working closely with our growers, suppliers and customers can we continue to innovate, deliver on our sustainability ambitions and build a resilient, future-proof floriculture industry together.”

Meanwhile Marcel Zandvliet, CMO | CSO of Dutch Flower Group (DFG), announced this year’s winners in the Dutch Flower Awards.  The theme for 2025, ‘IMPACT – Building sustainable impact together’, highlights the shared ambition of DFG and its partners to chart a collective course towards a more sustainable future.

Presented in three categories: Flowers, Plants and Foreign Suppliers, Kwekerij Vicini was named winner in the Flowers category. The Plants category award went to OVATA, and Tambuzi from Kenya was recognised as the winner in the Foreign Suppliers category.

Ahead of the ceremony, buyers from various DFG companies visited the nine nominated growers to capture their contributions to this year’s theme. These forward-thinking growers demonstrated how sustainability is being put into practice and shared their plans to continue making a positive impact in the years ahead and how they align seamlessly with DFG’s IMPACT2030 sustainability strategy, which focuses on turning vision into action.