Lowest carbon footprint roses from Porta Nova
Porta Nova introduced its greenest rose, the Red Naomi Futura at the recent Aalsmeer Trade Show. Based on the new European calculation method FloriPEFCR*, it has the lowest carbon footprint of all roses available on the Dutch market: 56 grams of CO2 per stem and makes the Porta Nova Futura carbon footprint per rose almost 10 times lower than flying an 80 cm rose from Ecuador to Europe.
‘We are extremely proud of this result,’ said Stefan van Vuuren, CEO and owner of Porta Nova. ‘We see it as recognition of our efforts and investments in recent years. Porta Nova has long opted for sustainability measures such as heat and cold storage, LED and a closed water system. Now we have the possibility to switch to 100% renewable electricity, we achieve that ultra-low carbon footprint. This fits perfectly with our mission; to grow the best roses in the world, with minimal impact.’
Greenest scenario with 100% wind power
This is Porta Nova's greenest flower, based on 2023 data and 100% wind energy. The footprint of 56 grams of CO2 per stem was calculated by Greenhouse Sustainability. In the coming months, steps will be taken to achieve certification, and the model will also be further fine-tuned together with the knowledge institutes. Stefan van Vuuren concludes with an appeal: ‘Which chain partners are willing to participate? Who wants to join us in showing the market that an ultra-low carbon footprint is simply possible with a minimal additional cost?’
Look out for the Futua mark when ordering your red roses and promote the fact you are buying a proven sustainable flower
What is FloriPEFCR
Within the European Union, FloriPEFCR became the official calculation method on 14 February 2024. This scheme ensures that the environmental impact in the floriculture sector is comparable and transparent and avoids false environmental claims. It has been developed by Wageningen University & Research and the Technical Secretariat including industry bodies such as FSI and Royal FloraHolland. Over the past six months, the first footprint tools have been updated to the final FSI-compliant FloriPEFCR. Porta Nova performed all calculations internally using Greenhouse Sustainability's Flori Footprint Tool. Large traders and sector players are already required to produce their CSRD (Corporate Sustainability Reporting Directive) reports. These describe what the organisation is doing to improve sustainability and for trading relations are essential.
Watch Caroline Marshall-Foster interview Porta Nova's Marketing Manager Marc Eijsackers about the new rose here.
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