WANTED: 3 brave florists for FREE Training
Could your flower shop sell more? Could your staff handle customers better? And are you brave enough to admit it?
That's the challenge being issued by Tim Huckabee, founder of The Profitable Florist, who is searching for THREE BRAVE FLORISTS to receive his complete Floral Confidence Workshop, normally priced at $1,795 (approximately £1,345) per shop, absolutely FREE.
Having trained more than 7,000 flower shops since 1997, Huckabee believes one of the biggest obstacles to improving sales and service is something remarkably simple: shop owners don't always recognise how much better their teams could be.
"I'm not looking for three perfect florists. In fact, quite the opposite," says Huckabee.
"I want three shop owners who are brave enough to admit that their employees, even those who have been with them for 20 years, could benefit from professional training. I want owners who know they're missing sales opportunities, want to support their staff and are ready to do something about it."
The Floral Confidence Workshop is a live, personalised training programme designed to transform how employees sell flowers and interact with customers, whether on the telephone, in person or online.
Participants learn practical techniques to increase average order values, improve customer service, handle difficult situations confidently and eliminate common selling mistakes, including the dreaded question, "How much do you want to spend?"
So what's the catch?
There's only one condition.
The three selected florists must be willing to share their experiences honestly with fellow professionals through social media and floral industry groups.
Huckabee wants them to talk about what their employees learned, what changes they made, and what happened to their sales, customer service and profitability as a result.
"I don't want scripted testimonials or sugar-coated success stories," Huckabee explains. "I want real florists sharing real experiences. What worked? What didn't? What surprised them? If we can help three shops become more successful and encourage hundreds of others to rethink staff training, everybody wins."
Huckabee believes that many florists invest heavily in flowers, coolers, websites and shop improvements but overlook one of their most valuable assets: the employees who interact with customers every day.
"A beautiful design is only part of the equation. The way your team talks to customers can make an enormous difference to what they buy, how much they spend and whether they return. Those skills can be taught."
HOW TO APPLY
Applications are open until Friday, 30 October 2026, with the three selected flower shops announced on Monday, 2 November.
The application takes approximately two minutes.
APPLY HERE: https://www.surveymonkey.com/r/JZG5KSG
As an additional thank-you, everyone who applies will receive two complimentary ebooks: Never Ask for a Customer's Budget and Cooler Magic, containing practical ideas florists can put to work immediately.
"You don't have to be the biggest, the busiest or the most successful flower shop," Huckabee concludes. "You just have to be brave enough to admit there's room to get better. I'll take it from there."
ABOUT TIM HUCKABEE AND THE PROFITABLE FLORIST
Tim Huckabee founded his floral industry training business in 1997 after working in retail floristry in New York City. Since then, he has worked with more than 7,000 flower shops, helping owners and employees improve sales, customer service and profitability.
Through The Profitable Florist, he delivers live staff training, business coaching and practical educational programmes to independent flower shops and larger floral businesses.
Website: www.theprofitableflorist.com
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